Digital Signage or Signage board is a revitalizing new arena for organizations to represent themselves on. It enables businesses to convey their messages more efficiently and vibrantly direct to their potential customers in much more enhanced ways. Of course, digital signage displays are used for much more than marketing. Being one of the most innovative digital sign board companies in Oman, we provide digital signage solutions for all kinds of scenarios. Although before we dive into the variety of usage scenarios and application cases, let’s have a quick look at what Digital Signages are.
At Broadway Technologies we have a combined 2-decade worth of experience in the market. During this period, we have been able to vastly expand our expertise. We have formed a system of constant improvement in our solutions through close observation and adoption of the industry and tech landscape.
Your organization’s digital display screens or digital advertising screens are some of the
first things your current or your potential client lay eyes on.Digital signages are an extension of your brand’s identity. It could be the case that it’s the first time they are encountering your brand so it should look the best or it could be the case that it is a loyal customer of yours in which case you should show your consistency. Digital signages are an opportunity for you to interact with your customers, so we make sure it’s a reflection of your brand and you are able to leave your best impression.
There is a certain reluctance for managements to invest in a Digital signages over concern that the costs for setting up digital signages are exorbitant. While this was indeed the case at one point, the advancements in technology have significantly lowered the costs and made these solutions much more accessible.
At Broadway Technologies we have a combined 2-decade worth of experience in the market. During this period, we have been able to vastly expand our expertise. We have formed a system of constant improvement in our solutions through close observation and adoption of the industry and tech landscape.
Your organization’s digital display screens or digital advertising screens are some of the first things your current or your potential client lay eyes on.Digital signages are an extension of your brand’s identity. It could be the case that it’s the first time they are encountering your brand so it should look the best or it could be the case that it is a loyal customer of yours in which case you should show your consistency. Digital signages are an opportunity for you to interact with your customers, so we make sure it’s a reflection of your brand and you are able to leave your best impression.
There is a certain reluctance for managements to invest in a Digital signages over concern that the costs for setting up digital signages are exorbitant. While this was indeed the case at one point, the advancements in technology have significantly lowered the costs and made these solutions much more accessible.
Digital Signage is like a canvas, it is a medium that can be anywhere, for anything, it all depends on your vision. That said, some of the popular uses of these are discussed below. This can help you create a form an idea for yourself.
For showing your service offerings:
Digital signages are widely used for showcasing an organization’s offerings be it goods of services. An ideal example for this will be restaurant. Here digital menu boards are utilized to show the menu and other offers. Especially Fast food and other franchise restaurants make use of these solutions for its convenience and scalability of content.
Sales and promotions
There is nothing like a vibrant and catchy promotional poster or video to capture your potential customers attention. A well-placed high quality digital signage will help your business to lure customers to your establishment. No matter what the promotion’s for services, events, products etc., these signage boards help the customers be aware about it and grab their attention.
Office events, calendars, and meetings
Digital Signages can smart up your office spaces and related areas by setting up dynamic digital display screens be it as a meeting room signages or information screen in the lobby. Digital signages can be a valued addition as it can convey important information consequently reducing confusion and improving work efficiency. Digital signages can also be set up for events as kiosk boards that shows information about your products or services.
Emergency information
Digital signages are also used to provide information for people’s safety. Signage boards can be used to indicate fire escapes or to denote the areas of danger etc.
As discussed, the ways of utilizing digital signages are plenty and the management can choose to use it as they please. Although no matter how complicated you vision is, we will work to bring that to fruition. Although the versatility of digital displays may lead you to think that this is an easy task each step of setting up of a digital signage is important. From planning to selecting the hardware, to the networking and installation, till loading the content, it takes a great deal of planning and expertise based on your vision.
Hence it is crucial to wisely choose the digital signage solution provider because an ideal provider would be able to realize the practicality of your goals, guide you with apt technology and ensure an impactful setup.
